We have a houseful of boy’s, & 1 Dad that are all hard workers, and hard players. Socks, & shoes/boots are always the first victims of such activities. Needless to say we go through a lot of socks. I really like the Dickie’s, and then the Merino Wool socks in winter, but they can get pricey considering everyone inconveniently (for my budget) has 2 feet. So Fruit of The Loom is one place I save money, and can usually find someone who has them on sale for less than two dollars a pair. The other socks do last longer, but not long enough to validate the cost. I do still get everyone at least 1 pair of the wool socks (the ones who don’t like the feel wear them over regular socks) for winter just because they are real outdoors types who go nuts if they spend an entire day indoors. I like to pick up a few packs every time I find them at that price point, and so far it has kept everyone in socks. When I pitch in a new pack of socks I throw out, or make rags out of as many pairs that have seen better days. If all their socks still look pretty good I just toss them in my closet until needed, because honestly no matter what brand of socks you wear - if you like playing outside, or spend a good part of your day in shoes & on your feet - you will need, or enjoy a new pack of socks at least once a year. I check socks at different times of year because I don’t want my guys going to somebody’s house, take their shoes off, and have dingy, worn out socks. I check around birthdays, start of school, & Christmas. Everyone has about 4, maybe 5(the husband has 5) packs worth of socks, and at least 1 pack’s worth will be exchanged out during the year. I have found it to be a simple way to manage all the socks. About every other year - depending on who it is they will be down about a packs worth of socks ( I still have no idea where they go), so they end up with 2 packs that year, and then you have growing feet... All kinds of good reasons to keep an eye out for deals on socks. Lol! I figure I can let it drive me mad, or manage it routinely, and keep a stash if I can. Maybe you, and your family rarely wear out, or lose socks, & spending more is the way to go, but I honestly have not seen any difference between these, and other brands a couple weeks in (some are initially fluffier, but it doesn’t last). I prefer to spend good money on the footwear over the socks. That is one place we don’t skimp is on the shoes, boots etc. that is where you really want to buy the best. Anywho as socks go we DO recommend this brand, & Hope our review is helpful to you!