I am a 38 D or DD, depending on the bra. I ordered a 38D in this because people said it ran big, and realize I probably should have gotten the DD. I have a 36.5" under bust and 38.5" upper bust, and I am a 44" full bust. I have had a child, and my breasts have a lot of stretch marks, and I am in my 50's so things are not as perky as when I was in my 20's and 30's. That said, I am also very active and I HATE all the elastic they put in bras because I want my chest to NOT wiggle, and the elastic defeats that purpose. I typically wear 2 bras every day--One to give me lift, and one to hold things down, give me some privacy, and hold it all in, so there's no side-boob. When I took this bra out of the package, I laughed, because as other have said, it's feel is stiff, and flimsy all at the same time. BUT!!!! Once I put it on, bent over to fill the cups (and wiggle things into their proper place fully), and adjusted the straps---Holy Cow--it gave me more lift and stability than large chested sports bras, push-up bras, full-figured bras, and any combination of those all costing 3-4 times what this one cost. I could not believe it. I also realized I should have gotten the DD, and maybe more of my side-boob would be more minimized. This bra is onto something most modern bras don't address. I am very particular about privacy (I don't want any to know when I am cold), and even though this bra is thin, the seams down the middle do give privacy. It does have a bullet bra shape, a bit too much for me from the side view for wearing a tight t-shirt, sweater or knit top. But when wearing a blouse, it really, really feminizes and does nice things for curves, so I will keep it for blouses and dresses that have a looser fit and with more drape. So, that's the good. Here's how they could improve this bra: 1) Yes, the fabric leaves something to be desired. But I do love that it is NOT stretchy, so maybe a soft cotton with no elastic and a tighter fabric weave (no stretch?)? 2) The seams on the cup are a little rippley and it looks like you could possibly have 4 nipples when wearing a tight shirt. I don't really see these ripples in a blouse. More careful cutting of the fabric and careful sewing could eliminate this. 3) The straps need work. I love that they are accessible when on--that is a huge bonus, but the tab you use to pull for adjusting the length, at least on me, is about 3.5" inches long, and is supposed to sit squarely under the strap, only there is no loop or anything to tuck it into, and it wiggles out when wearing, and then lays toward my neck and hangs out my shirt collar, looking weird. Velcro or something, with the softer part of the velcro on the bottom of the strap against the skin?? 4) The shoulder pad that slides up and down is a great idea, but it too, is a bit floppy and it pokes out my shirt. I like the idea, but like the rest of the bra, it needs more substance and a better design to be comfortable, useful and function well. I am going to make my own version of this bra, using this bra as a pattern. I will round the tip of the cup just a bit so that I can wear this with t-shirts and knits without looking like I will poke someone to point of blood, if I bump them, lol. I will also make it out of all natural fabrics with no stretch, and an improved strap and some boning in the center to really frame my breasts and encourage the extra support in the cup to do its job. All in all, this was worth it's cheap price for wearing with dresses, blouses, and to use as a template. And I might try ordering the DD just to see if the fit is improved. Don't expect high quality materials, but do expect a different and maybe better bra fit experience than modern cut bras give, depending on your desired final look with clothing on. Rockabilly, vintage, etc, will find this bra useful.